Not just managing and developing systems, but unlocking the people behind them. A transformation lead and servant leader who turns complex MarTech and eCommerce challenges into clear strategies, shaping headless architectures, semantic data, and autonomous, high-impact product teams.
BACKGROUND
Rooted in the northern swedish countryside and local football pitches. Days spent building treehouses and chasing a ball until the shoes gave out, nights spent hammering out code. Early experiments in ASP.NET and Macromedia Director, alongside late nights pixel crafting in Photoshop, laid the foundation for a lifelong obsession with how things are built
The road began on the west coast with data engineering studies, laying the technical tracks for early databases and eCom. Heading into the deep forests of småland, I added marketing and communications to my toolkit while launching my own business, turning code and UI into meaningful solutions. From there, simple websites evolved into applications as systems grew in scale and complexity.
The journey eventually landed among the scenic fields of skåne, right as data driven content and headless architecture started taking off. Today, it’s about much more than just wiring up APIs and AI features. It’s about leadership people within the teams and aligning governance, data, processes, and people with the needs.
VENTURES & BUILDS
Waggl
A map platform helping dog owners find verified dog-friendly venues, vets, and hotels. It runs on a React Native mobile app, a FastAPI backend managing geolocation, and headless CMS with a custom plugin handling CRM and AI webhooks.
planeramaten.se
A web app to plan weekly meals in under two minutes, save recipes, and auto-generate grocery lists for guests and members. It uses a custom modular WordPress plugin (PHP/JS) asynchronously syncing via REST API with the CMS database and local storage.
Honeysuckle
A multi-domain, Human-in-the-Loop CRM engine staging AI outreach for Slack or web approval before dispatch. Powered by Node.js, Express, PostgreSQL, and React 19, it uses Mistral AI for drafting, Slack for reviews, and Resend for delivery.